Friday, September 03, 2004

Landing Pages

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "How GoToMyPC Tested Landing Pages to Raise Conversion Rates by 400% (Useful Creative Samples) "

This focus upon the functionality and efficiency of landing pages is a milestone marking our increased awareness of several crucial concepts re GUI [Graphical User Interface] and the psychology of perception. Rare indeed is this empirical research work . . [empirical: from Greek "based upon experiment and practical experience alone, without any regard to theory". UED.]

The Report is published on the present URL until the 5th September 2004 but after that date it will be easy to find by using the search terms in the title (above).

In the meantime do make the most of - > this Sherpa page which gives all the links to the landing page variants that were evaluated.

Note that all our pages are now landing pages . . owing to current search systems the old idea of visitors arriving on a home page, or index page, or even sitemap is increasingly an unlikely prospect. So we must review the old spider diagrams, flow-charts, and hierarchy of page levels.

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