Tuesday, September 14, 2004

Eyetrack III

Writing for the Web: Eyetrack III: "Eyetrack III
We've been looking at websites for over a decade now, but we still don't fully understand how we read them. Jakob Nielsen has done some pioneering work in this field, including the discovery that we read text on screen up to 25% slower than we read text on paper.
Now the Poynter Institute has published the results of Eyetrack III, a study of user behaviour while reading Web pages. If you're serious about writing for the Web, you should study the results and consider the implications.
September 10, 2004 | Permalink "


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